Local service website and job-management CRM for a Geneva building-services company

1. 1Input

   Website button

   it pre-fills the subject of the request

2. 2Tool

   Four-step funnel

   subject, requester, building, contact details

3. 3Tool

   Record in the CRM

   address and plant-room access included

4. 4Rule

   Scheduled intervention

   Google calendar, email and SMS reminder

5. 5Output

   Intervention report

   photos for each checkpoint

The customer PDF report is still assembled outside the CRM, from its data.

1. sos-relevage.ch/

   

   

   01ArrivingUI

   A before-and-after slider as the promise

   The first screen does not describe the trade, it shows it: the same plant room flooded on the left, back in service on the right, with the technician in front. The slider follows the mouse without a click and drifts back on its own when released. One title, one sentence, a red button to send a request and, second, the emergency line.

   • A 24/7 on-call strip above the menu, visible before anything else
   • Red carries the main action: the request, or the call when it is urgent
   • The slider reacts to hover, not only to dragging

   See it on the home pagesos-relevage.ch (opens in a new tab)

2. sos-relevage.ch/

   

   

   02RecognisingUX

   Eight signals to self-diagnose before calling

   Someone whose basement is flooding does not always know they have a lift pump. Eight symptoms sorted into emergency, to schedule or preventive, an image that changes with the hovered signal, and on mobile a sticky panel driven by scrolling: you go down the list, the image follows without an extra gesture.

   • On mobile, scrolling drives the image: nothing to learn
   • Each signal opens the right request directly
   • A “which pump do I have?” block for those who are not sure

   See it on the home pagesos-relevage.ch (opens in a new tab)

3. sos-relevage.ch/

   

   

   03AskingUX

   A four-step request, preset by the button

   Every button on the site opens the same funnel: the subject, who you are, the building, your details. The originating button pre-fills what it already knows, the address is looked up in the federal building register, and access to the plant room is asked for right away. Every submission creates a record in the field CRM, with no call back to ask for the basics.

   1. 1Subject
   2. 2You
   3. 3Address
   4. 4Contact

   • Four subjects: urgent repair, repair, check-up and maintenance, works
   • The same validation rules client-side and server-side
   • First name, last name, email and phone asked every time, for a complete record

   See it on the home pagesos-relevage.ch (opens in a new tab)

4. sos-relevage.ch/urgence-inondation-geneve

   

   04When it overflowsContent

   An emergency page that also says when it is not us

   Six steps in order, four water origins to recognise before calling, who to call and in which order, with the fire brigade ahead of everyone. The page states in plain words what the company does not do: it restores drainage, it does not dry the building. That is what makes it quotable rather than promotional.

   • A direct answer at the top of the page, quoted as is by engines
   • The 118 as a phone link, never competing with the form
   • A companion minute-by-minute article on the blog

   See this page livesos-relevage.ch/urgence-inondation-geneve (opens in a new tab)

5. sos-relevage.ch/qui-appeler-pompe-relevage-geneve

   

   05Knowing who to callSEO

   A pivot page comparing four trades

   Lift-pump specialist, plumber, drainage company, electrician: for each, what it handles and what it does not. The page answers the “who” questions Search Console surfaced without a single click, then ends with the laws and official services cited at the source.

   • Four cards, two lists each: what it handles, what it does not
   • Reference texts linked: LEaux, OIBT, OCEau, the 118
   • “Who” FAQ reused in the structured data

   See this page livesos-relevage.ch/qui-appeler-pompe-relevage-geneve (opens in a new tab)

See it in action

Recorded on the live site, without editing.

The numbers, over time

Every curve shows its source, its retrieval date and its raw data.

Results

Each figure shows where it comes from and when it was measured.

Questions about this project